Having
an appealing and user friendly site is inevitable necessity in this modern era.
Businesses are trying to outcompete each other, so having such a portal makes
this effortless. Design plays an imperative role in driving leads, increasing
conversion, and offering an optimal user experience for all visitors. But most
companies fail to understand this and create their own websites with no prior
experience. This results in a page filled with clusters, poor content
placement, and difficult navigation. Such cases make visitors rethink their
choice and look for a competition’s site. Due to this, businesses can lose
dominance in their niche.
Top
mistakes
Navigation
People
visit a page with only a sole aim, to find information. Another important
factor is that they should find it within seconds. Most internet users only
have a short attention span, so if the navigations are hidden or difficult to
find, then they may lose interest in that portal. Most designers commit this
common mistake of hidden navigation. Functionality is the primary idea, users
should easily know which they are on and how can get their desired information
effortlessly. Using a sitemap is helpful for such situations to make the
navigation easier to find and access.
Visual
information
It
is never a good idea to load a website design with irrelevant images or
visual contents. People should understand about a business by simply looking at
their portals. So, if that is not the case, then they might leave that page.
Most small organizations add unnecessary elements and tons of images in a
constrained space. This creates an unprofessional outlook about a business. Using visual elements sparingly can develop a
good impression within seconds. Individuals can also fully understand about a
brand and makes it more appealing.
Content
Readable
copies are a crucial part of every marketing campaign. This discloses complete
details about a company and services they offer. Poor content creation and
placement is a prevailing problem among many brands. They will not use white
space effectively and choose wrong fonts for their copies. Bold emphasis on
irrelevant places is also unattractive. So, writers should create contents that
are informative, easy-to-read, and relevant. Most notably, they should also
update them regularly. This establishes credibility and trust among target
audiences who are likely to make a purchase.
SEO
friendly
Regardless
of proper scheming, ideal visual placements, and even engaging copies, a site
will not yield results without being SEO friendly. Most companies tend to
navigate around this factor and will not optimize their portal for search
engines. This will ultimately end in disastrous results, along with waste of
resources. In contrast, ensuring proper improvements of each element with
utmost regard to SEO updates is beneficial for assuring good ROI and increased
traffic. In that sense, developers should ensure that their design is mobile
friendly since it is a critical factor that is essential for higher rankings. These
guarantee increased lead generation that brings competitive advantage and a
loyal consumer base.
